Jaws, Teeth And Fins! Oh My! 'Shark Week' At 25

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Chompie, a giant inflatable shark that measures 446 feet long, peeks out of the global headquarters building of Discovery Communications.

Discovery Communications/PR NEWSWIRE

Chompie, a giant inflatable shark that measures 446 feet long, peeks out of the global headquarters building of Discovery Communications.

The Discovery Channel's annual "Shark Week" is one of the longest running events on cable television. After 25 years on the air, it's become an American icon of sorts ? so much so, that comedian Stephen Colbert has called it his second favorite time of year.

Legend has it that "Shark Week" began as an idea scribbled down on a cocktail napkin during a brainstorming meeting at a bar.

"Shark Week" executive producer Brooke Runnette talks with NPR's John Donvan how the team keeps the shows exciting year after year.

Source: http://www.npr.org/2012/08/16/158936474/jaws-teeth-and-fins-oh-my-shark-week-at-25?ft=1&f=1007

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